Episode 2: Why Most Home Service Marketing Fails

Many home service businesses are chasing the next “magic bullet” — the new platform, the perfect ad, the secret funnel. But here’s the truth: there is no one-size-fits-all solution, and trying to copy what someone else is doing can actually slow you down.

In this episode, Stephen and Andrew unpack why most marketing falls short — not because of the strategy, but because of misaligned expectations and the pressure of constant comparison. They get real about what actually drives long-term results and how to focus on your business, not everyone else’s.

In this episode:

• The myth of the “perfect marketing strategy”

• How comparison creates confusion and burnout

• Why copying other businesses usually backfires

• The importance of mindset, consistency, and internal alignment

• What to fix before throwing more money at marketing

Forget the silver bullets — this is about building something that actually works for you.