2 Dads & Business
2 Dads & Business is a real, unfiltered podcast with Stephen Christopher and Andrew Olson — co-owners of Wit Digital and close friends. Join them as they dive into home service marketing, personal growth, entrepreneurship, and the wild ride of being entrepreneurs, husbands and dads. Expect mindset gems in Stephen’s Corner, industry insights in Home Service Corner, and plenty of laughs along the way. It’s about business, life, and everything in between!
Listen on:
Episodes
Monday Apr 14, 2025
Monday Apr 14, 2025
Before you ask how much to spend on marketing, you need to ask this: What’s the actual goal of your business?
In this Home Service Corner, Stephen and Andrew dig into why budget decisions should start with intention — not guesses, gut feelings, or what your competitor is doing. Are you trying to scale fast and sell? Grow slow and steady to pass it down? Something in between?
Whatever your vision is, your marketing budget should be built to support that, not just to “get more leads.”
What’s Inside:
The real question behind every marketing budget: What’s your business for?
Why copying other companies’ budgets never works
How to create an intentional growth strategy (and spend accordingly)
Why clear vision leads to better decisions — and better results
If you’ve been treating marketing spend like a guessing game, this episode will shift your whole approach.